"It's Game Awards season, y'all. That special time of the year when we gather together to celebrate video games and the people who make them... by watching expensive commercials briefly punctuated by the odd awards speech or musical performance. For better or worse, The Game Awards is the biggest night on the video game event calendar. But with the way things have been going, lately it's been more "worse" than it has been "better.""
"Between host and industry hypeman Geoff Keighley's two video game vanity projects, The Game Awards is older and ostensibly more mature than Summer Game Fest. Conceived in 2014 as a way to celebrate both the people who make and play games, the show has always been part awards ceremony, part commercial product. That idea has been executed with varying degrees of success. (Remember the Schick Hydrobot?)"
The Game Awards is a major annual event that features expensive commercials, musical performances, and occasional awards speeches. The show functions as both an awards ceremony and a commercial product, with parts of the program often devoted to marketing. Geoff Keighley's Game Awards predates Summer Game Fest and was conceived in 2014 to celebrate people who make and play games. Execution of the dual-purpose format has varied, producing memorable promotional moments alongside recognition. In recent years the balance has shifted, and the commercial and celebrity elements have overshadowed core recognition of developers and their work.
Read at The Verge
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