"Strategic marketing for CEOs means aligning content, data, and distribution to drive measurable growth, including leads and revenue. Content is a huge part of any company's marketing initiatives, as it helps establish your brand voice and thought leadership. Think of content as any other type of media you're using to promote your business. You're probably focusing a lot on social media and online ads, right?"
"According to McKinsey, 83% of CEOs believe marketing to be a potential growth hack. As a CEO, you're not only calling the shots or giving your marketing team the green light for campaigns and strategies. You should be part of the marketing and communications plan. For starters, you must ensure your B2B content funnel is aligned with your buyers' journey and your prospects' needs and challenges. Consistency and coherence should always be your driving forces."
CEOs should align content, data, and distribution to drive measurable growth, including leads and revenue. Content establishes brand voice and thought leadership and functions as media for promoting the business. High-quality, educational content published consistently on owned and third-party platforms builds trust, loyalty, and buyer perception as industry expertise. Content-driven strategies convert into B2B demand generation when matched to the buyers' journey and prospects' needs. CEOs must participate in marketing and communications planning and ensure consistency and coherence across the B2B content funnel. Personal promotion by CEOs, such as regular LinkedIn activity, strengthens brand presence. Content marketing revenue is projected to reach $107.5 billion by 2026.
Read at eLearning Industry
Unable to calculate read time
Collection
[
|
...
]