"Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during the college application process, with 55% preferring email over text messages (33%)."
"Email marketing for higher education is a strategic communication approach that colleges and universities use to connect with prospective students, current students, alumni, donors, and faculty through targeted email campaigns. Email marketing enables institutions to nurture leads through the enrollment funnel, share important academic updates, promote campus events, and maintain long-term relationships with their community while tracking engagement and measuring campaign effectiveness."
Higher education institutions require email marketing solutions capable of managing recruitment, student engagement, alumni outreach, donor relations, and faculty coordination across multiple audiences. Email remains the preferred channel for prospective students, with 55% preferring email over text and the education sector averaging a 28.5% open rate. Effective platforms offer personalization at scale, segmentation, automation, analytics for engagement tracking, and integrations with enrollment and CRM systems. Deliverability, pricing, workflow complexity, and vendor support are critical factors in platform selection. Comparing leading solutions helps institutions align platform capabilities with enrollment objectives and lifelong community engagement goals.
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