The Latest 'Avatar' Lawsuit Is 'Frivolous,' but It Raises Major Questions About AI and Digital Likeness
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The Latest 'Avatar' Lawsuit Is 'Frivolous,' but It Raises Major Questions About AI and Digital Likeness
"Kilcher’s lawyers in a 99-page filing said that Cameron modeled the look of Neytiri off Kilcher's own facial features based on her appearance in "The New World" when she was just 14. They didn't just do initial sketches based on Kilcher, but went a step further and composed digital renderings that were based on one image from "The New World.""
""What Cameron did was not inspiration, it was extraction," said Arnold P. Peter of Peter Law Group, lead counsel for Kilcher. "He took the unique biometric facial features of a 14-year-old Indigenous girl, ran them through an industrial production process, and generated billions of dollars in profit without ever once asking her permission. That is not filmmaking. That is theft.""
"On May 5, actress Q'orianka Kilcher sued Cameron, The Walt Disney Company, Twentieth Century Fox, and Cameron's Lightstorm Entertainment complaining that Cameron used Kilcher's facial features as inspiration to create the main character Neytiri in "Avatar." A pair of lawyers IndieWire spoke to called the lawsuit "frivolous" and with some "very serious weaknesses.""
Q’orianka Kilcher sued James Cameron, Disney, Twentieth Century Fox, and Lightstorm Entertainment, alleging Neytiri’s facial features were modeled on her own. The claim centers on Kilcher’s appearance in The New World when she was 14, including alleged use of a single image to create digital renderings. Kilcher’s lawyers argue the process went beyond inspiration and amounted to extraction of unique biometric facial features, produced through an industrial workflow that generated profit without permission. The lawsuit gained attention because it raises questions about who controls digital likeness, especially as AI-related likeness disputes become more common in Hollywood.
Read at IndieWire
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