"Tinder has brazenly announced and employed a multi-tiered pricing plan that treats consumers unequally based solely on their age. The lawsuit alleged that Tinder violated the Unruh Civil Rights Act through its discriminatory pricing structure for Tinder Plus and Tinder Gold memberships."
"A user named Allan Candelore who was over the age of 30 signed up for a Tinder Plus subscription at the rate of $19.99, whereas users under the age of 30 were charged either $9.99 or $14.99, demonstrating the disparate pricing based on age."
"Tinder agreed to pay out $60.5 million to resolve the claims that both Tinder Plus and Tinder Gold were in violation of the statutes. The applicable time window depends on the age of the applicant: March 2, 2015, if you were over 29, or March 2, 2016, if you were over 28."
Tinder faces a class action settlement over alleged age-based pricing discrimination in its premium membership programs. The lawsuit claims that users over 30 were charged $19.99 for Tinder Plus while younger users paid $9.99 or $14.99, violating California's Unruh Civil Rights Act. Tinder agreed to pay $60.5 million without admitting wrongdoing. Eligible users subscribed between March 2015 and February 2019, with different start dates based on age. Payouts will reflect individual subscription costs. The final approval hearing is scheduled for May 20, 2026, with a filing deadline of August 18, 2026.
Read at SFGATE
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