
"It’s Mayfair building 3 Savile Row, which was once the site of record label Apple Corps, which the band started in the 1960s so they could regain control of their finances and working methods. The big climax of Get Back is a public gig on its rooftop, with flabbergasted fans watching from the ground below, in what turned out to be the band’s last ever public performance. Two police officers scrambled to control the crowd's hysteria, eventually climbing up to the roof and unplugging the amps."
"Now, that rooftop is getting the heritage site treatment, as part of a massive seven-floor museum. In recent years, this Georgian mansion has been used as an unremarkable branch of preppy clothing chain Abercrombie & Fitch, with Beatles fans disappointed to find nothing more than a blue plaque marking the band's time there. But now, it’s been bought back by Apple Corps, and works have quietly been underway to restore it into a home for the label's vast Beatles archives."
"The location will be familiar to anyone who made it through Get Back, Peter Jackson's epic eight-hour Beatles documentary, which captivated fans in 2021. You can barely walk three paces in central Liverpool without bumping into some kind of tribute to the Beatles: there are the gang's memorialised childhood homes, two whole museums, statues, murals, walking tours, and even the camera crews for Samuel Mendes' forthcoming quartet of films."
"New attraction The Beatles at 3 Savile Row will have permanent displays, temporary exhibitions, and of course a shop for the all-important F"
A new seven-floor visitor attraction, The Beatles at 3 Savile Row, will open at Mayfair building 3 Savile Row. The site was once Apple Corps, the Beatles’ record label founded in the 1960s to regain control of finances and working methods. The rooftop gig shown in Get Back is described as the band’s last ever public performance, with police officers eventually unplugging the amps. The building has previously functioned as an Abercrombie & Fitch store with only a blue plaque for Beatles history. Apple Corps has bought the property and is restoring it to house extensive Beatles archives, with permanent displays, temporary exhibitions, and a shop.
Read at Time Out London
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