"Called “The Beatles at 3 Savile Row”, the attraction is due to open in 2027 inside the Mayfair building that once housed Apple Corps, the company founded by The Beatles. The seven-floor museum will include previously unseen archive material, rotating exhibitions, a recreated recording studio and access to the rooftop where John Lennon, Paul McCartney, George Harrison and Ringo Starr performed their famous rooftop concert on 30th January 1969."
"The building at 3 Savile Row was one of the earliest headquarters for Apple Corps and was also used as the recording studio for parts of the Let It Be sessions. Although 3 Savile Row is more famous today for the Beatles connection, it has a link to fashion fame - it's where the bowler hat originated after a design by British soldier and politician Edward Coke, who was fed up with seeing his gamekeeper's hats continually knocked off by low-hanging branches when out riding."
"When the museum opens, they say that visitors will be able to explore all seven floors of the building, including the basement studio space where Let It Be was recorded, alongside a fan store and changing displays drawn from the Apple Corps archive. Apple Corps CEO Tom Greene said the project would allow fans to go inside one of the band's most photographed London landmarks for the first time."
"He said: “Every single day, fans are taking pictures of the outside of 3 Savile Row - but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.” Further details, including ticketing information and a second Beatles-related venue currently in development, are expected to be announced closer to the opening date."
A Beatles museum called “The Beatles at 3 Savile Row” is scheduled to open in 2027 at 3 Savile Row in Mayfair. The seven-floor attraction will be located in the former Apple Corps building founded by the band. Visitors will be able to explore previously unseen archive material, rotating exhibitions, and a recreated recording studio. Access will include the rooftop where the band performed their famous rooftop concert on 30 January 1969. The building also served as a recording studio for parts of the Let It Be sessions. The site has a fashion connection as the origin of the bowler hat, and visitors are encouraged to wear one. A fan store and changing displays from the Apple Corps archive will be included, with additional details expected later.
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