"The marketing industry is ever-changing, especially now with new tools, trends and expectations raising the bar for entry. As such, breaking into the industry today requires more than a degree or a polished résumé; it takes creativity, initiative and proof that you can apply what you've learned. To stand out to potential employers, aspiring marketers need to continually sharpen their skills and build a personal brand that reflects their unique strengths and perspective."
"2. Share Your Authentic Voice To Build Trust Be your own brand voice-real, imperfect and human. Love dogs? Help your favorite rescue and share their stories. Love to surf? Post the tough paddle outs or share how the ocean impacts your mental health. Marketing isn't all metrics-it's emotion. Before people respect you, they need to feel you. Authenticity is how you connect, and connection is where influence begins. In the AI era, be real. - Monica McCafferty, MCM Strategies LLC"
Marketing now demands more than formal credentials; hiring requires creativity, initiative and demonstrable applied work. Aspiring marketers should continually sharpen practical skills and build a clear personal brand that reflects unique strengths. Specializing in a niche and sharing small projects, insights or experiments online creates visible proof of thinking and capability. Visible work builds trust faster than a résumé and shows real-world application. Authentic storytelling and a human brand voice foster emotional connection beyond metrics. Rapid change and AI advances make targeted upskilling, including bootcamps and certifications, essential to remain competitive.
Read at Forbes
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