"If you covered up your name and profile picture on LinkedIn, would your dream client still know that post was written by you? The LinkedIn feed is overrun with AI-generated posts, regurgitated quotes, and surface-level advice that sounds like everyone else. Your ideal clients scroll past dozens of posts every day, glazed eyes searching for something real, something that actually helps them solve their problems."
"You know you have value to share. You've built expertise through years of experience, learned lessons the hard way, and developed insights your dream clients desperately need. But when you sit down to write, you freeze. You overthink every word, second-guess your stories, and end up posting generic content that disappears without a trace. Meanwhile, LinkedIn newcomers who understand the game are building engaged audiences and landing clients while you wonder what you're doing wrong."
"Open with the mistake that still makes you cringe. Get specific about what went wrong, when it happened, and why it mattered. Your dream client has made similar mistakes or fears making them. When you share yours vulnerably, you become the guide who's been where they are. Include the immediate consequences, the lesson that changed your approach, and exactly what you do differently now."
LinkedIn feeds are saturated with generic, AI-style content, causing ideal clients to scroll past without engagement. Sharing distinct, experience-based insights can cut through the noise and establish authority. Begin posts with a memorable mistake, describe what went wrong, the consequences, and the corrective action taken. Vulnerability and specificity create relatability and position the poster as a knowledgeable guide. Concrete examples, such as explaining missed client check-ins and instituting monthly audits, translate lessons into actionable practices that reassure and attract dream clients. Consistent, authentic posts build engaged audiences and generate client opportunities.
Read at Forbes
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