"The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events."
"Members of the Realmakers Community will have access to perks including affiliate commissions, personalized discounts, exclusive experiences and the ability to be featured across the brand's social channels and platforms."
"As part of its commitment to authenticity, Aerie is also asking members of its creator program to commit to not retouching their photos or leveraging artificial intelligence."
Aerie introduced the Realmakers Community, a creator program designed to foster growth alongside the brand. Creators with at least 1,500 followers on platforms like Instagram and TikTok can earn commissions and access exclusive opportunities. The initiative reflects Aerie's commitment to authenticity and community, as it prioritizes genuine content and prohibits retouching or AI-generated images. The program features a tiered system, catering to both local enthusiasts and established influencers, aligning with the brand's marketing strategy that increasingly incorporates creators.
Read at www.marketingdive.com
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