""remove our advertising and other messaging that centers around one simple fact: NAD has asked T-Mobile () to correct their advertising at least 16 times over the last four years - more than anyone else in our industry. The new campaign - "Ain't Our First Rodeo" - underscores a simple truth: Trust is earned through action. The ad highlights the remarkable frequency with which T-Mobile advertising has been challenged in recent years, and we take this action today to help ensure customers hear the truth.""
""Some companies mislead customers; others stand up for them," said Jeff McElfresh, chief operating officer, AT&T. "We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable.""
AT&T filed a complaint for declaratory relief against the National Advertising Division in response to NAD's demand to remove advertising and messaging centered on a key claim: NAD asked T‑Mobile to correct its advertising at least 16 times over the last four years, more than any other company in the industry. AT&T launched the "Ain't Our First Rodeo" campaign to emphasize that trust is earned through action and to highlight the frequency of challenges to T‑Mobile advertising. Jeff McElfresh, AT&T chief operating officer, said some companies mislead customers while others stand up for them and that consumers deserve to hear the truth, even if it makes T‑Mobile uncomfortable.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]