"Davis Roethler is using his platform to promote small businesses in the metro, giving them the opportunity to tell their story, all while cleaning their windows for free."
"Since he started posting content in October 2025, Window Wolf has over 8,000 followers between TikTok and Instagram, while visiting over a dozen establishments throughout the metro."
"The most important part about his content is its bringing more customers to small businesses that had been struggling to get people through the door."
Davis Roethler, co-owner of Window Wolf, combines window cleaning with social media promotion to support small businesses in Kansas City. He offers free window cleaning while sharing their stories through videos recorded with Meta glasses. Since October 2025, he has gained over 8,000 followers on TikTok and Instagram, visiting numerous establishments. His content has significantly increased customer traffic for struggling businesses, exemplified by a video that garnered over 100,000 views, showcasing the impact of his unique marketing approach.
Read at Kansas City Star
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