"These catalogs are smaller. They're intended to be much more targeted,"
"You know, you can send catalogs or you can open stores, and opening stores is even more expensive,"
"So we're seeing, of course, a rise in fatigue with digital advertising and just more of a desire for these tangible, sensory experiences,"
Mailed retail catalogs are resurging, with major and direct-to-consumer brands reintroducing printed mailers. Modern catalogs are smaller and more targeted than the large, multi-hundred-page volumes of the past. Retailers use catalogs primarily to build brand awareness and offer curated, tangible experiences that stand out amid overwhelming online advertising. Catalogs provide a real-world presence for online-first brands without the expense of opening physical stores. Curated print selections simplify choice by showcasing what’s in style rather than entire inventories. Consumer research shows widespread digital ad fatigue and growing skepticism amplified by the rise of AI.
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