"OOH is a vehicle to create buzz and excitement, while also allowing us to create high impact. OOH is in a space of evolution with incredible units like 3-D billboards and of course the highly acclaimed Las Vegas Sphere, which has helped higher standards of innovation and grow the landscape of transformative OOH solutions."
"We are constantly looking for ways to balance our different creative mediums with innovative OOH. We think carefully about how we can best leverage a strong media mix when producing content. With increased innovation and volume in the space, it further allows our teams to be creative while also thoughtful about what type of content can best resonate with our audiences while producing sca"
The Out of Home Advertising Association of America represents the out of home advertising industry and works to protect, promote, and advance the medium. Its activities include government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. The organization aims to ensure out of home’s essential role in the modern media mix by advancing standards, aligning industry priorities, and shaping the future of out of home. Founded in 1891, it serves more than 850 member companies across media ownership, advertising, agencies, ad tech, and supply. Out of home is described as a vehicle for buzz and excitement, enabling high-impact campaigns using evolving units such as 3-D billboards and the Las Vegas Sphere.
#out-of-home-advertising #ooh-media-mix #advertising-innovation #creative-strategy #industry-advocacy
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