"I literally had absolutely no idea what I was doing. I'd never run a business before. I just worked for a competitor for a year, and I realised I could do it better. I started with $500 at the time, built the website for $380, and just started walking down the streets, walking into retail stores and asking if they needed marketing. One thing led to another, I kept reinvesting my money into the business, and just kept growing it."
"A millionaire Australian CEO says he will never ask prospective employees what their ATAR was, or even what university degree they have attained. Tens of thousands of young Aussies in NSW, Queensland and the ACT will receive their Year 12 ranking today, but some say the score and the university pathway it allows you to enter are becoming increasingly "irrelevant" for certain careers."
A digital marketing agency began in 2012 with a $500 start and a $380 website, securing clients through in-person outreach and street-level selling. The co-founder and CEO had a modest ATAR and found university marketing study offered limited digital training at the time. Growth depended on reinvesting revenue, learning on the job, and prioritising work experience over formal study. The business expanded to more than $30 million revenue in 2024-25 and employs over 200 staff globally. The CEO does not require prospective hires to disclose ATAR scores or university degrees, viewing academic metrics as less relevant for many careers.
Read at Yahoo Finance
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