"Sephora isn't just shaping beauty-it's shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women's sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years."
"Featuring Artemis Patrick, President and CEO, Sephora North AmericaModerated by Elizabeth Segran, Senior Staff Writer, Fast Company Sephora isn't just shaping beauty-it's shaping culture. Hear from Patrick on how Sephora's cultural reach and bold retail transformation are redefining what it means to be a modern brand. The application deadline for Fast Company's Most Innovative Companies Awards is Friday, October 3, at 11:59 p.m. PT. Apply today."
Sephora is expanding its cultural influence through festivals, media partnerships, and sports sponsorships, positioning the brand at the intersection of beauty, entertainment, and lifestyle. The company partners with Hulu for the Faces of Music docuseries, stages a trendsetting beauty festival, and sponsors women's sports to broaden brand relevance. Under Artemis Patrick's leadership, Sephora is intensifying these initiatives while launching its largest capital investment: a complete redesign of more than 600 North American stores. The store overhaul will roll out over the next five years, reflecting a strategic push to redefine retail experience and what it means to be a modern beauty brand.
Read at Fast Company
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