Saucony Names Nike Alum Wendy Kula as New Chief Marketing Officer

"Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy. She will partner closely with product, sales, and direct-to-consumer teams to strengthen brand clarity, elevate storytelling, and support growth across key performance and lifestyle franchises, Saucony said."

"“Wendy is a modern brand leader who understands how to build relevance with today's runner while honoring what makes a performance brand credible,” Griffiths said in a statement. “She brings a strong point of view on culture, community, and storytelling, along with the ability to translate insight into action. Her leadership will be instrumental as we continue to evolve Saucony while staying rooted in running.”"

"Kula joins Saucony from Nike, where she most recently served as vice president of women's brand marketing in North America. During her over 10-year career at the Swoosh, Kula also held roles like senior director of global consumer digital direct marketing, senior director of global member services and senior director of global brand marketing for Nike training club."

"Earlier in her career, Kula served as senior vice president of global marketing at performance cooling brand Mission as well as head of marketing at Aerie by American Eagle Outfitters. This news comes as Wolverine Worldwide made several changes to its Work Group earlier this month."

Saucony hired Nike veteran Wendy Kula as its new chief marketing officer, replacing Joy Allen-Altimare, who left in November. Rob Griffiths served as interim CMO until Kula’s appointment. Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy. She will work closely with product, sales, and direct-to-consumer teams to improve brand clarity, elevate storytelling, and support growth across performance and lifestyle franchises. Kula previously led women’s brand marketing at Nike in North America and held roles across consumer digital direct marketing, member services, and brand marketing for Nike training club. Earlier experience includes senior vice president of global marketing at Mission and head of marketing at Aerie by American Eagle Outfitters.

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