Snapchat Shares Data into Evolving Grocery Shopping Trends

"Snapchat has shared some new research into the latest grocery shopping trends, and how shoppers' habits are evolving within the food and non-alcoholic beverage space, which could be worth noting in your marketing approach. Based on a survey of over 6k people, Snapchat, in partnership with WPP Media and Ipsos, has identified several key trends that food and beverage brands need to understand in order to maximize their opportunities."

"First off, the data shows that despite tighter economic conditions, consumers remain open to new products, and are actively engaged in product discovery: As per Snapchat: 69% [of shoppers] have tried new food category products in the last year, and 65% are open to trying new and emerging trends in food and drink. Those alternate brands could be lower cost options, but the data shows that people are still willing to try out new products,"

"Looking at Snapchat users specifically, the data shows that Snapchat users 1.6x are more likely to try a new brand, and are also more likely to impulse buy in both the food and drink category. That could present more opportunities for your promotions, in reaching new audiences with your offerings. Which is also supported by this element: As you can see, 94% of Snapchatters say that social media plays a role in their purchase activity,"

A survey of over 6,000 shoppers conducted with WPP Media and Ipsos identified grocery shopping trends in food and non-alcoholic beverages. Despite tighter economic conditions, 69% of shoppers tried new food category products in the last year and 65% are open to new and emerging trends in food and drink. Consumers are willing to experiment with alternate and lower-cost brands while prioritizing health and sustainability considerations. Snapchat users are 1.6x more likely to try a new brand and show higher impulse purchase rates. Social media influences purchase behavior and more than half of buyers share content after purchase. Brands should provide meaningful, informative, and immersive content and leverage creators to boost awareness and drive trials.

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