"Martha Morrison, head of marketing at Disney Entertainment, Studios, stated, "It felt like it was natural to extend the celebration of these characters coming back to New York. We wanted it to feel like it was a celebration, but we also wanted to feel like it was sort of an experience.""
"The premiere was bigger and flashier than the original, with not only the main cast, but several influencers, fashion journalists, and even Anna Wintour in attendance—a red carpet fit for Runway itself."
The Devil Wears Prada 2 features a global press tour across cities like Mexico City, Tokyo, Seoul, and Shanghai, culminating in a premiere at New York City's Lincoln Center. The sequel addresses the transition from print to digital media, reflecting changes in the fashion industry. The premiere was designed as a celebration of the characters returning to New York, featuring the main cast, influencers, and fashion journalists, creating a glamorous atmosphere reminiscent of the original film.
Read at Fast Company
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