"In fact, they were so vocally opposed to the deal that they eventually managed to convince the corporate team to get rid of it altogether. The initial success of the $5 Footlong promotion was astounding. In its first year, it brought in $3.8 billion in revenue and bumped Subway into the top 10 of American fast food restaurants. Stuart Frankel himself claimed tha"
Subway has repeatedly offered customer deals and rewards, then later discontinued them. After ending a loyalty program in 2005, Subway brought back rewards in December 2025. Two months later, Sub Club rewards changed, including the removal of free Footlong sub rewards. Franchisees complained that promotions caused them to lose too much money, leading to the changes. Customers reacted with frustration and criticism that Subway now costs too much. A prior example was the $5 Footlong deal introduced in 2008, which disappeared after franchisee complaints. The $5 Footlong concept began with franchisee Stuart Frankel in 2003, then became a national promotion five years later during a recession. The deal drove major sales growth and billions in revenue, but franchisees still opposed it and helped eliminate it.
#subway #customer-loyalty-programs #promotions-and-discounts #franchisee-relations #fast-food-pricing
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