"You can buy traffic on any social platform in minutes. Buying attention is the hard part. That's why more brands in London and beyond are turning to specialist companies for creative consulting - teams that can help them answer questions like: Let's look at the types of companies that offer this kind of help, what each brings to the table, and how to support their work on the operational side so ideas don't die in a spreadsheet."
"How to get the most out of any creative consultant No matter which route you take, the same principles apply. Bring data, not just opinions Creative teams can do their best work when they see: The more concrete your starting point, the sharper their ideas. Give them a real brief, not a vague wish "Make it more viral" isn't a brief. Consultants aren't magicians; they're partners who need clarity"
Brands can buy traffic quickly on social platforms, but capturing meaningful attention requires creative strategy and execution. Four primary provider types offer that capability: creative-led advertising agencies that deliver high-level creative architecture; social-first specialist shops that produce feed-native creative and can plug into existing ad accounts; in-house creative consultancies within media agencies that align media and creative under one roof; and boutique studios or freelance strategy collectives that provide senior thinking without large retainers. Operational support—providing concrete data, clear briefs, and existing designers or media pipelines—ensures ideas become optimised campaigns rather than static proposals. Trade-offs include agency playbooks limiting experimentation and boutique partners needing in-house capacity to scale.
Read at London Business News | Londonlovesbusiness.com
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