"Too many lawyers are sold on the idea that a shiny website and a few SEO tweaks will flood their inbox with new business. But as digital strategist and attorney Seth Price explains in our recent "Be That Lawyer" conversation, marketing a law firm - especially in the B2B space - requires more than a passive online presence. It requires strategy, focus, and the courage to say no to the wrong things so you can double down on what actually works."
"When it comes to B2B legal marketing, Seth is direct: SEO shouldn't be your first move. If your universe of potential clients is small, say, 60 general counsel or business owners in your metro area your energy should go toward building real, personal connections. Ball games, breakfasts, curated dinners, or simply reaching out to two people a day can yield far more results than passively waiting for Google rankings to kick in."
Marketing a B2B law firm requires strategic focus, deliberate choices, and relationship-building rather than relying on a passive website or early SEO. Identifying and eliminating clients, business segments, or investments that drain time and energy enables concentration on high-value work. For small target markets, personal outreach — events, breakfasts, curated dinners, and consistent one-to-one contact — produces better results than waiting for search rankings. Digital tactics tailored to white-collar clients coupled with data-driven campaigns and a strong online presence support revenue generation once focused relationships are established. Profitability should be weighed against time, energy, and sanity.
Read at Above the Law
Unable to calculate read time
Collection
[
|
...
]