2 solo business owners share the AI workflows they use to write better emails and save hours of manual work

"“As a solo entrepreneur, I do not have time to wear so many different hats. AI has helped me replicate the work of a marketing department,” said O'Brien, who started Calms Jewelry a year ago. Beyond saving time, AI can unlock creative ideas and workflows that some solopreneurs said they would not have discovered on their own."

"“Leveraging AI to see the things that I can't see or think outside of the box has been really helpful,” said Liane Agbi, the founder of a boutique web design studio called Beautifuli Digital. Agbi and O'Brien shared the surprisingly simple and AI-driven improvements they used to boost marketing in their solo businesses."

"“It's still a dynamic, back-and-forth conversation, even after I've typed a long prompt,” she said. When writing the subject line for a marketing email about a big sale, for instance, O'Brien might go to an AI chatbot (she switches between Anthropic's Claude and OpenAI's ChatGPT) and write about the campaign and goal."

"“I'm in the fine jewelry industry, I'm looking to send out a marketing email for the biggest sale of the year, and I want to figure out what subject line will perform the best for sales.” O'Brien used to spend hours rewriting variations of the same email subject line to optimize performance or brainstorming the best image to capture for social media, but now she uses AI to generate multiple test versions in minutes."

AI tools help solo entrepreneurs replicate marketing department work, saving time while enabling new creative ideas and workflows. Fine jewelry and web design founders use AI to build marketing campaigns and generate multiple variations quickly. Instead of spending hours rewriting email subject lines or brainstorming social media images, AI can produce many test versions in minutes. This allows more experiments to run faster and can increase click-through rates. AI chatbots are used by describing the industry, campaign, and goal, then iterating through a back-and-forth conversation to refine outputs. Switching between different AI tools supports campaign development and optimization.

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