5 Tools That Streamline Content Creation For Your Small Business

"No business owner wants to spend hours and hours planning, filming, editing and posting content. Your time is already stretched enough as it is; Verizon's Small Business Survey found that 54% of small business owners struggle with consistently making new content for their social media. But the reality is, unless you have a marketing team to lean on, content creation is up to you, and it's essential for your business. You're not alone, though - around 47% of small business owners do their own marketing."

"If you like to batch-create content and then schedule the posts in advance, a social media scheduler is a tool you should consider. A scheduling tool helps you to get prepared ahead of time, consistent with posting content, and can save you a lot of stress and wondering what to post each day. Some popular scheduling tools are Buffer and Planable, which both have free versions for you to test first."

Short-form video drives engagement and purchasing decisions, so video editing should be central to content efforts. Many small business owners handle marketing themselves, and time constraints make efficient tools essential. Capcut provides free video editing features and templates to simplify short-form video production. Scheduling tools like Buffer and Planable enable batch creation and advance posting to maintain consistency and reduce daily stress. Free tiers of these tools often suffice for small-scale needs. Graphic design platforms offer templates and easy creation for social posts, helping owners produce polished visuals without professional designers.

Read at Forbes