"Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu's in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide."
"Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide."
"A new exclusive partnership has been formed between ad platforms AdColony and Anzu io, which entails AdColony to offer Anzu.io's in-blend advertising solutions across both video and display to brands and agencies within the Asia Pacific. The new partnership now allows seamless advertising to games such as custom-paint Formula One race cars or virtual perimeter of an in-game football studio, where brands can now create deeper levels of engagement with the gaming community."
"Alongside the partnership is a suite of industry tools, which includes campaign effectiveness measurement, fraud prevention, and ad verification for the first time to bring to fruition the in-game adv"
Anzu is an in-game advertising and ad monetization solution for mobile, PC, console, and the metaverse. It delivers non-disruptive, highly engaging ad placements that complement gameplay and monetize entire game sessions for consistent revenue. A patented 3D ad tracking engine provides viewability measurement in-game with Oracle Moat and IAS, supported by partnerships with trusted AdTech vendors. Measurement aligns with MRC and IAB industry standards. Anzu supports major and custom-built game engines and offers full-stack control over ad placements. Backed by prominent investors, Anzu aims to improve advertising for brands, developers, and gamers. A partnership with AdColony enables Anzu.io in-blend advertising solutions across video and display for brands and agencies in Asia Pacific, adding campaign effectiveness measurement, fraud prevention, and ad verification.
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