"Disney and Snap have launched a new co-marketing campaign centered on the studio's upcoming animated comedy adventure release, Zootopia 2, which hits theaters November 26. The campaign, both on and off the app, features the characters Judy Hopps, Nick Wilde, and Clawhauser, as well as Disney's own Snapchat community, to connect with friends and "Say it in a Snap." It includes real-world OOH (out of home) activations, launching today, November 10,"
"On Snapchat, fans in the US will receive a Sponsored Snap starring the characters, directly in their Chat inboxes. The campaign includes seven all-new AR Lenses based on characters from the movie, including Gary De'Snake, Nibbles and Dr. Fuzzby, as well as existing characters Judy Hopps, Nick Wilde, and Flash. They will be available in a Zootopia 2-branded AR Bar running organically in the Snap Lens carousel from November 24 to November 27."
A co-marketing campaign between Disney and Snap supports the Zootopia 2 release with on- and off-app activations. Out-of-home displays appear in Los Angeles locations such as The Grove and The Americana beginning November 10. Snap Ads and AR Lenses roll out starting November 24, with a Zootopia 2-branded AR Bar running in the Snap Lens carousel from November 24 to November 27. US Snapchat users will receive a Sponsored Snap in their Chat inboxes. Seven new character AR Lenses join existing character lenses. The film includes an in-movie "Snapcat" cameo during a Gazelle concert selfie.
Read at Animation World Network
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