"According to DV's recently released report, Global Insights: Trends in the Modern Streaming Landscape, the ad industry continues to grapple with fraudsters targeting streaming environments that lack strong security measures. The scale of this problem is staggering, with 4 million infected CTV bot devices generating extreme volumes of invalid traffic daily. This relentless wave of bot activity can lead to wasted budgets, with losses exceeding USD$7.5 (£5.7m) monthly from just one bot variant, based on industry CPM estimations."
""CTV remains one of the fastest-growing channels in digital advertising and, unfortunately, one of the most targeted by fraudsters due to high CPMs and the relative newness of the ecosystem," said Mark Zagorski, CEO of DoubleVerify. "Our work with Roku shows how proactive, collaborative innovation can deliver real, measurable results for advertisers. And this is just the beginning-by the end of 2025, DV will be rolling out new advancements designed to bring even greater trust and performance to CTV.""
DoubleVerify and Roku have collaborated for two years to protect connected TV advertising and have blocked billions of fraudulent ad requests imitating Roku device traffic across the streaming ecosystem. The ad industry faces fraudsters targeting streaming environments lacking strong security measures. Four million infected CTV bot devices generate extreme volumes of invalid traffic daily. One bot variant can cause monthly losses exceeding USD$7.5 (£5.7m) based on industry CPM estimations. Roku's proprietary Advertising Watermark ensures inventory authenticity and curbs invalid traffic (IVT) at scale. DV plans new advancements by the end of 2025 to increase trust and performance in CTV.
Read at Exchangewire
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