"We've got all these 30 40, 50 startup DSPs for content, but they're taking a 100% fee. That is the market that we are seeing emerging now."
"With scrapers, the value extraction is total. They're taking 100% of the content, paying 0% and then in some cases using that content to create competing products that remove the publisher entirely."
"So you're not just dealing with freeloading, you're dealing with active deception and abuse of scale designed to defeat the few defensive tools publishers have left."
Third-party content scraping is emerging as a major challenge for publishers, surpassing the frustrations of ad tech tax. Publishers face a new wave of AI data brokers that operate like ad tech middlemen, taking 100% of the content without compensation. This practice not only extracts value but also enables the creation of competing products that exclude publishers. The situation is exacerbated by deceptive practices, such as using stealth crawlers to bypass no-crawl directives, leading to a hostile environment for content creators.
Read at Digiday
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