"At DMEXCO 2024, Tim Crouch, vice president of strategic partnerships at Rokt, shares insights on the future of retail media and its impact on the advertising landscape."
"We explore how Rokt is driving growth by focusing on the 'transaction moment,' utilizing AI and machine learning to deliver relevant customer experiences."
DMEXCO 2024 highlights the future of retail media and its effect on advertising. Rokt drives growth by concentrating on the transaction moment. AI and machine learning are used to deliver relevant customer experiences at the point of purchase. This approach connects retail media with more targeted advertising outcomes. The focus on relevance during transactions positions retail media to influence the broader advertising landscape through improved customer engagement and effectiveness.
#retail-media #advertising-landscape #ai-and-machine-learning #customer-experience #transaction-moment
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