"As product data powers more shopping experiences across Google, agencies now have a more proactive and efficient way to manage merchant health and ensure product data remains optimized for performance."
"Agency overview dashboard: Get a bird's-eye view of all your client accounts, their onboarding status, and critical alerts from a single interface."
"Portfolio-wide diagnostics: Spot issues across your entire client list. Filter by client, country or marketing method and prioritize your workflow by potential impact."
"Ads opportunities: Analyze performance across all clients. Easily identify high-potential products with low traffic and then apply custom label values that can be used to promote those products in your Ads campaigns."
Google Merchant Center for Agencies is now available globally in all markets after a US and Canada rollout and beta testing. It offers a centralized hub with a unified interface for managing multiple Google Merchant Center accounts, including tools for teams with multiple users. An agency overview dashboard provides a bird’s-eye view of client accounts, onboarding status, and critical alerts. Portfolio-wide diagnostics help identify issues across clients and prioritize work by potential impact, with filters by client, country, or marketing method. Client optimization supports monitoring store quality metrics and inventory status, creating and managing promotions, and improving product readiness. Ads opportunities enable cross-client performance analysis, identification of high-potential low-traffic products, and applying custom label values for use in Ads campaigns.
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