"Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings. This was spotted by Heidi Sturrock on LinkedIn (hat tip PPC News Feed) who wrote, "Google Merchant Center now allows you to define an audience when creating a promo. You can choose to show your promotion only to new customers or based on location.""
"This is different from the first order promotion feature in that the "setting the conditions of the offer as it will be displayed to users in shopping results, however it does not restrict targeting," Heidi explained. Heidi shared these two useful examples: Offered "20% off your first order" exclusively to new shoppers, while protecting margins for repeat buyers. Ran region specific discounts for a new market without discounting shoppers elsewhere."
Google Merchant Center now lets merchants and advertisers define an audience for a promotion and restrict who sees the promotion in Google Search shopping listings. Audience options include showing promotions only to new customers or based on location. The audience setting adjusts how the offer is displayed in shopping results but does not change or restrict ad targeting. Practical uses include offering "20% off your first order" exclusively to new shoppers to protect margins for repeat buyers, and running region-specific discounts for a new market without discounting shoppers elsewhere.
Read at Search Engine Roundtable
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