InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

"“We made this acquisition to support that segment of developers.” “We're trying with MobileAction to go deeper into the Apple ecosystem to really support the developers to access consumers in a more efficient manner,” said Tewari. “We made this acquisition to support that segment of developers.”"

"MobileAction is widely used by leading global brands and app publishers, including Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline.With access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers, MobileAction empowers marketers to make faster, smarter decisions as in an increasingly competitive environment."

"“At the core of InMobi Ad Experiences is a differentiated data model that sets us apart from the broader ad industry,” Tewari said. “It combines exclusive access to Glance's 350 million global users with InMobi's advertising reach of 2 billion-plus users worldwide.” The layered intelligence creates rich, user-level context, powering the user and enabling outcome-driven advertising at scale."

InMobi’s Glance platform enables consumer agentic commerce through Fossil InMobi Ad Experiences, an enhanced full-funnel advertising solution aimed at improving brand outcomes and consumer experience. InMobi acquired MobileAction, an AI-powered platform used by app developers and marketers to increase visibility and reach new iOS users. The acquisition extends InMobi’s full-stack advantage by combining Glance-based agentic commerce with a global advertising platform enhanced by MobileAction expertise. MobileAction provides data across 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers to support faster, smarter marketing decisions. InMobi Ad Experiences relies on a differentiated data model combining Glance’s 350 million global users with InMobi’s 2 billion-plus advertising reach to deliver user-level context and outcome-driven advertising at scale.

Read at Forbes