"Meta has spent close to a decade publicly fighting engagement bait, which includes posts that beg for reactions or hide what they are actually selling. Pages that repeatedly use it get demoted in feeds, and the rules apply to everyone, according to Meta."
"The brand behind the viral 'easy side hustle' clips is Manus, an AI startup owned by Meta, which has been running undisclosed creator campaigns that promote its product as a quick path to thousands of dollars a month."
"One video from an account called 'Manus AI by Meta' claimed the work takes less than 10 minutes and has a potential earning of $5,000 a month, showcasing the aggressive marketing tactics employed by the company."
Meta has been combating engagement bait, which includes clickbait and misleading content, for nearly a decade. Despite this, its AI startup Manus has been running undisclosed campaigns promoting quick money-making schemes. These campaigns encourage users to create websites for small businesses and sell them, with promises of high earnings. Many accounts promoting these schemes did not disclose their relationship with Manus. Following inquiries, some accounts were removed, highlighting a contradiction in Meta's practices regarding transparency and ethical advertising.
Read at Miami Herald
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