"The video tool's new iteration allows users to generate multi-scene narratives and save characters, products and locations across different projects."
"Bringing the cost of creative down leads to companies developing more creative, not less, he said - and the more creative those companies run over time, the better their campaigns perform."
"Although QuickFrame AI is meant to enable MNTN's target advertiser pool of small and mid-market businesses, it exists separately as its own monthly subscription cost, as opposed to a usage-based one (per Douglas, "No one likes tokens")."
""We want the tool to win on its own merits, not just be a feature of the MNTN performance TV platform," said Douglas."
QuickFrame AI 3.0 was launched alongside first-quarter 2026 results. The tool generates multi-scene narratives and lets users save characters, products, and locations for reuse across different projects. QuickFrame’s business focus has shifted from a content production studio to a maker community and then to an AI product. The goal is to reduce the cost and effort of video creation so companies produce more creative work, improving campaign performance over time. The AI offering is available as a separate monthly subscription rather than a token-based usage model. MNTN’s core CTV advertising business continues to grow, with first-quarter revenue reaching $73.7 million and 3,874 active performance TV clients.
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