"nteractive Ads are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit's 100,000+ communities - inviting redditors to play, participate, and explore directly within the ad itself. Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs."
"Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs. " Reddit says that the new format will give brands more creative freedom to " go beyond static image or video ads," which could invite more active participation, and help to improve recall and interest."
Interactive Ads enable brands to build custom, interactive ad experiences directly within Reddit’s 100,000+ communities, inviting redditors to play, participate, and explore inside the ad. Formats include fully bespoke campaigns and creative activations alongside low-lift, repeatable templates such as countdowns, quizzes, dynamic reveals, and trivia. Templates provide high-impact options that scale according to creative goals and investment levels. The format expands creative freedom beyond static images or video, encourages active user participation, and aims to improve ad recall and audience interest.
Read at Social Media Today
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