"And now, Reddit's redesigned its audience setup process, in order to make campaign creation "more intuitive and streamlined." As part of this update, automated targeting can now be used with custom audiences. This changes the logic between custom audiences and other audience suggestions from an AND to an OR relationship. Similarly, demographic settings such as gender will also follow an OR relationship when automated targeting is used."
"This changes the logic between custom audiences and other audience suggestions from an AND to an OR relationship. Similarly, demographic settings such as gender will also follow an OR relationship when automated targeting is used."
Reddit redesigned its audience setup to make campaign creation more intuitive and streamlined. Automated targeting can now be used with custom audiences. The relationship between custom audiences and other audience suggestions changes from an AND to an OR when automated targeting is enabled. Demographic settings such as gender also follow an OR relationship when automated targeting is used. As a result, campaigns using automated targeting can match users who satisfy either custom audience criteria or suggested audience criteria, rather than requiring both, which can broaden reach and alter overlap behavior.
Read at Social Media Today
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