""Shinka is delighted to be working with Digital High Street Media as we continue to scale ourplatform and customer base," said Kieran Greene, CEO at Shinka. "Their trust in ourplatform underscores the real-world impact of our technology. We believe this partnershippresents a significant opportunity for retailers on the high street to unlock the full potential ofprogrammatic DOOH.""
"By choosing Shinka, Digital High Street Media gains access to a fully agnostic, transparentmediation platform that significantly reduces time to revenue for DOOH partners. Shinka hasspent years building infrastructure that enables seamless integration with any demandplatform, helping publishers maximise programmatic revenues while maintaining full controlover their sales strategy."
""Retailers and the high street are about people, place and community," said RichardPlaskow, co-founder at High Street Media. "Our focus has always been on helping retailersstrengthen their connection with the communities they serve. Shinka gives us the technologyfoundation to do that at scale, while preserving the local relevance and authenticity thatmake high stre"
Shinka and Digital High Street Media formed a partnership to deploy Shinka's DOOH programmatic solutions across retailer-based installations. Digital High Street Media will use the Shinka platform to streamline operations, improve efficiency, and increase revenues for retail and brand partners. The Shinka platform offers a fully agnostic, transparent mediation layer that reduces time to revenue and integrates with any demand platform. The infrastructure aims to help publishers maximise programmatic revenues while preserving control over sales strategy and maintaining local relevance for high-street retail environments.
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