"This trend ignited a "Humans vs. Machines" narrative where efficiency clashed with emotional connection. The public took to social networking platforms to slam the AI-driven campaigns for feeling "soulless" and lacking a human touch. For example, the use of a fully AI-created model in a Guess ad in Vogue was met with unease, raising questions about identity in the fashion world. Similarly, Coca-Cola's AI-generated holiday campaign with animated animals really fired up the online mob."
"The "Target Fast" began as a 40-day fast from shopping at Target in response to the company's rollback of its DEI initiatives. In 2025, the line between brand messaging and cultural commentary blurred more than ever before. From Coca-Cola's AI ads and Target's DEI roll-back, to Jimmy Kimmel Live!'s free speech controversy and the mass adoption of GLP-1 medications, brands found themselves at the center of cultural conversations that shaped our society."
In 2025 the line between brand messaging and cultural commentary blurred as companies became central to heated societal debates. Coca-Cola’s AI ads, Target’s DEI roll-back, Jimmy Kimmel Live!’s free-speech controversy, and mass adoption of GLP-1 medications all provoked public reaction. Generative AI campaigns from Polaroid and others sparked questions about authenticity and the commoditization of creativity, creating a 'Humans vs. Machines' narrative. Consumers criticized AI-driven ads as soulless, prompting removals such as a McDonald’s Netherlands Christmas spot. Brands that emphasized human connection and transparency, including Dove and Aerie, received praise for pledging not to use AI in beauty depictions.
Read at www.forbes.com
Unable to calculate read time
Collection
[
|
...
]