TikTok picks The Trade Desk to monetise its inventory

"TikTok is integrating its ad offerings with The Trade Desk to allow advertisers to directly access its inventory across Asia Pacific. Pepsico is the first client to access TikTok inventory through The Trade Desk, running a campaign for its Lays brand in Thailand, together with Mindshare. TikTok believes its integration with The Trade Desk will make it easier for advertisers to incorporate TikTok into their campaigns."

""As our advertising solutions scale, we're always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India," said Sam Singh, the vice president of monetization for India at TikTok. "The key objective of this is to enable more brands to tap into TikTok's short-form mobile video as part of their omnichannel campaigns.""

TikTok integrated its ad offerings with The Trade Desk to allow advertisers direct access to its inventory across Asia Pacific. Pepsico became the first client to access TikTok inventory through The Trade Desk, running a Lays campaign in Thailand with Mindshare. The integration aims to make it easier for advertisers to incorporate TikTok into omnichannel campaigns and enable more brands to tap short-form mobile video. TikTok has been improving its fledgling ad products, focusing on analytics and measurement. Brands including Colgate and Zalora have been adopting the platform to reach new audiences in the region.

Read at The Drum