"Programmatic digital out of home (DOOH) allows marketers to merge offline and online environments, not only looking beyond automation, but supplying campaigns with greater targeting, flexibility and measurability for DOOH activations."
"As the world reconsiders how we shop, a recent Forbes article revealed that Gen Z is set to lead retailers into virtual environments. Companies must be prepared, both strategically and technologically, to provide their younger customers with a seamless experience across multiple devices."
The global economy faces instability, yet digital out of home (DOOH) advertising shows resilience. Marketers must adopt strategic approaches to reach audiences effectively. Programmatic DOOH merges offline and online environments, enhancing targeting and measurability. Predictions for 2023 highlight the influence of Gen Z, who are expected to drive retail into the metaverse. Brands must invest in technology to provide seamless experiences across devices, ensuring they remain competitive in a rapidly evolving landscape.
Read at Thedrum
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