Winning the next era of local visibility: How AI is changing local search | MarTech

"AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information - including your Google Business Profile, reviews, photos, and local content - can help customers and AI systems better understand your brand."

"Join SOCi and Google for an exclusive webinar, Winning the Next Era of Local Visibility, on June 3. You will learn: How AI is transforming local search. Which signals may influence AI recommendations. How to improve visibility across Search, Maps, and Gemini. What Ask Maps means for your brand. AI is already shaping how customers find businesses. Make sure yours is one of them."

"SOCI is redefining local and AI search visibility for multi-location brands with the first agentic workforce. Its brand-trained agents, powered by a unified visibility engine, autonomously execute and optimize marketing across AI search, geo ecosystems, social, and reviews. Built for distributed enterprises, SOCi ensures every location is discoverable and growing. Trusted by brands like Ford, Ace Hardware, and Liberty Tax, SOCi turns marketing from software you manage into intelligent, scalable work that gets done."

AI-powered experiences are changing how customers discover local businesses by enabling more detailed, conversational questions. AI systems can influence which businesses appear in results, making traditional rankings only one part of visibility. Complete and accurate business information helps customers and AI systems understand a brand, including a well-maintained Google Business Profile, reviews, photos, and relevant local content. Visibility improvements can span Search, Maps, and Gemini, with signals that may affect AI recommendations. Ask Maps represents an additional way brands can be surfaced, so businesses should ensure their information and presence are optimized to be discoverable as AI-driven discovery grows.

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