"I believe that the established media hasn't confronted the hard truth that this revolution isn't just about consumers moving to different platforms. It's that they are choosing more direct forms of journalism. We've seen an explosion of independent journalists and commentators hosting podcasts, creating their own YouTube channels and writing their own Substack feeds, where they can monetise their work directly."
News consumption is undergoing a major transformation affecting all brands, journalists, and journalism globally. The relationship between news providers and consumers is shifting from institutions to individuals and from large media brands to personalities. TV news audiences have declined, with nearly four million fewer people receiving news from television over five years, including streaming. At the same time, news access has grown rapidly on social and video platforms, with YouTube increasing threefold and TikTok increasing tenfold. Established media has not fully faced the change, which involves consumers choosing more direct forms of journalism. Independent journalists and commentators increasingly host podcasts, create YouTube channels, and publish on Substack to monetize directly.
#news-industry-disruption #audience-shift #youtube-and-tiktok-growth #independent-journalism #direct-monetization
Read at www.theguardian.com
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