"The levy is intended to apply from the 2025-26 financial year, which starts on 1 July 2026. Platforms that negotiate and sign deals with Australian news publishers will receive offsets against the levy, with larger offsets available for deals struck with smaller, regional news organisations."
"Wells framed it explicitly as a carrot-and-stick arrangement: 'Platforms should do deals with news organisations. If they decide not to, they will end up paying more.' Albanese added: 'What we're encouraging is for organisations to sit down with news organisations, get these deals done, and then we can move forward.'"
The Australian government has proposed a 2.25% levy on the Australian revenues of Meta, Google, and TikTok, effective from July 2026. This levy aims to encourage these platforms to negotiate payment deals with local news publishers for journalism content. Platforms that successfully negotiate will receive offsets against the levy, particularly benefiting smaller regional news organizations. If no deals are made, the full levy will apply, with proceeds allocated to news publishers based on journalist headcounts. The initiative is framed as a market incentive rather than a mandate.
Read at TNW | Government-Policy
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