"Everyone (journalists, creators, brands) is getting better at creating content (articles, videos, posts) of all kinds (news, entertainment, advertisements). All this before you consider generative slop filling the cracks. Attention is not enough. Media companies of all sizes need to build worlds. This means an increased appetite for events, people coming together in person, or even in chatrooms for live broadcasts."
"Listening to a podcast is one thing. Buying a subscription is another. Leaving your apartment and showing up stands beyond. "Events" is not a new idea. But the type of events I'm talking about are newly relevant in our attention-economy moment. The death of SEO, competition between creators and newsrooms; nothing keeps a media business top-of-mind like the memory of a good party and text messages with people you met there."
Digital content supply has outpaced attention, driving audiences to seek communal experiences. Media companies must build worlds that encourage real-world or live participation, such as in-person gatherings and chatroom broadcasts. Success can be measured by an audience's willingness to show up at a location at a specified time. Events create memorable social friction that sustains top-of-mind relevance amid declining SEO and rising creator competition. Events function as conferences, dinners, and other formats that scale brand affinity, especially effective in under-served local markets. Companies increasingly hire dedicated event leads to run series and larger branded gatherings to deepen audience bonds.
Read at Nieman Lab
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