"The world's top YouTuber, MrBeast, is beefing up his team, adding four new executives since September to drive up brand deals, recruit more creatives, and expand his production work. Among the new hires are: Noah Wieseneck, the company's new VP of brand partnerships Byron Kendal, its VP of talent acquisition and technology Kelly Calabrese, a VP of global media and brand partnerships Former NBCU unscripted executive Corie Henson, who joined as president of the company's studio division"
"Wieseneck is joining Beast Industries from the Snapchat-maker Snap, where he worked on creator business deals. Calabrese previously headed up media and entertainment sales at TikTok. The march of new hires with big media pedigrees reflects the MrBeast team's ambition to build a Disney-style entertainment colossus. The company, which raised money earlier this year at a $5 billion valuation, has been pushing to turn its media properties profitable. Staffing up in areas like brand partnerships could help it hit its goals more quickly."
MrBeast's company added four executives since September to boost brand partnerships, talent recruitment, and studio production. New hires include Noah Wieseneck (VP of brand partnerships), Byron Kendal (VP of talent acquisition and technology), Kelly Calabrese (VP of global media and brand partnerships), and Corie Henson (president of the studio division). Wieseneck joins from Snap and Calabrese from TikTok. The company raised capital earlier this year at a $5 billion valuation and aims to make media properties profitable. Reported 2024 media revenue was about $224 million and subscriber reach exceeds 400 million. The company also operates Feastables and is exploring fintech and other ventures.
Read at Business Insider
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