"Earlier this year, during the college basketball event known as March Madness, the biggest sports gambling apps were lighting up Eden Iscil's phone with notifications. From sunrise to late evening, they kept inviting him to wager on games, players, and teams. But the apps didn't know that Iscil wasn't actually interested in placing bets or winning money. In fact, Iscil isn't a "sports person" and had never gambled on sports before downloading the FanDuel, DraftKings, and BetMGM apps."
"Instead, Iscil was conducting research about sports gambling app notifications in his role as the senior public policy manager for the National Consumers League. That research led the nonprofit organization to recommend a ban on sports betting advertising, particularly via push notifications. Iscil's own advice to gamblers? Turn off those notifications whenever possible. Iscil made that conclusion after spending a few weeks on the frontlines of online sports gambling, learning firsthand what millions of Americans have already experienced:"
During March Madness, sports gambling apps sent frequent push notifications prompting bets on games, players, and teams. A researcher found that notifications targeted users regardless of prior interest, including non-sports fans who downloaded betting apps for research. The National Consumers League recommended banning sports betting advertising via push notifications and advised users to disable notifications to reduce exposure. Sportsbooks now send tailored marketing messages that can reach customers anywhere, increasing temptation and potentially encouraging risky gambling behavior through constant prompts and personalized offers.
Read at Mashable
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