"“We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category,” Wolfe Herd said."
"“We have executed a deliberate reset of our member base. We made a clear choice to prioritize quality over quantity, focusing on well-intentioned, engaged members. That decision reduced overall scale, but meaningfully improved the health of our ecosystem.”"
"Bumble is planning to overhaul its app later this year, following several disappointing quarters in which the app consistently lost paying users. In this year's first quarter, Bumble's paid users fell about 21% to 3.2 million, down from 4 million last year."
"Bumble is even working on an AI dating assistant called Bee, and Wolfe Herd has made many comments over the years about how AI will be “a supercharger to love and relationships.” Of course, dating apps already use AI to decide what users should be shown to one another."
Bumble will eliminate swiping and introduce a new approach later this year. The change follows several quarters of weak performance, including a decline in paid users. In the first quarter, paid users fell about 21% to 3.2 million from 4 million the prior year. The company frames the redesign as a deliberate reset that prioritizes well-intentioned, engaged members over overall scale. Bumble expects the overhaul to signal urgency to investors while positioning the platform for AI-driven features. Bumble is developing an AI dating assistant called Bee and has described AI as a way to enhance love and relationships, though Gen Z skepticism about overt AI features remains a concern.
Read at TechCrunch
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