"Alongside the Recaps, Snapchat shared statistics on how people used the social media app over the past year. For example, the company says phone calls aren't dead, noting that users talked for nearly 1.7 billion minutes per day on average, almost 30% more than last year. Plus, users in the U.S. sent over five billion voice notes, nearly 10% more than last year."
"Group chats still remain a popular way to connect on Snapchat, as the number of people sending messages to group chats grew by more than 5% in 2025, and some users sent more than 8,880 messages to their top group chat this year. The company also revealed that Chat Reactions grew by 44% this year, with the heart emoji taking the crown as the most popular. Additionally, three million more people also used stickers to communicate this year."
"The launch of Snap's 2025 Recap arrives amid user backlash over the company's plans to charge for storage next year, with some calling for a boycott to urge the company to change its mind. Snapchat announced in September that free access to Memories will be limited to 5GB. If a user's memories exceed this limit, they'll need to subscribe to one of the service's new Memories Storage plans."
Snapchat launched personalized 2025 Recaps as short videos compiling highlights from Snaps, Stories, and Chats, accessible in the Memories section via a “Your 2025 Snap Recap” card. The company reported heavy audio use, with nearly 1.7 billion minutes of calls per day on average and over five billion voice notes sent in the U.S. Group chat participation grew by more than 5%, and some users sent over 8,880 messages to a top group. Chat Reactions rose 44% with the heart emoji most used, and three million more users used stickers. The rollout coincides with backlash over planned limits to free Memories storage and new paid storage tiers.
Read at TechCrunch
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