
"Venmo is getting its first full app overhaul since its inception in 2009, and it's addressing some major UX issues that have made using the platform feel like the digital equivalent of flipping through a phone book."
"Sowa and her team have spent the last year interviewing customers to learn how they use Venmo, which features they like the most, and where they're experiencing the biggest sticking points on the app. Their biggest learning, she says, was how many new Venmo features customers simply don't know about-or can't find."
"In the first quarter of 2025, PayPal (Venmo's parent company) shared that Venmo's revenue had grown 20% year-over-year, with total payment volume up 10%. According to Alexis Sowa, Venmo's SVP and general manager, the app boasts over 100 million active accounts and 67 million monthly active users, with the average user visiting the app 10 times per month."
"Venmo is expanding its capabilities to become an everyday payment method. For users, though, many of those updates have gotten buried in the app's archaic, scattered design. Finally, it's getting a facelift that brings its UX out of the 2010s-and fixes one of its most perennially irritating features."
Venmo is rolling out its first full app overhaul since 2009 to address major UX problems that make the experience feel cluttered and difficult to navigate. PayPal reported that Venmo revenue grew 20% year over year in the first quarter of 2025, with total payment volume up 10%. Venmo has over 100 million active accounts and 67 million monthly active users, with an average of 10 app visits per month. The platform has expanded from peer-to-peer payments into a broader financial tool through features like a debit card, retailer partnerships, and a rewards program. Many updates have been buried in an archaic, scattered interface, and the redesign is based on customer interviews about usage and sticking points.
Read at Fast Company
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