"I wouldn't be doing what I am doing today if it wasn't for all the gigs I played around the north-east, and beyond, when I was starting out, Fender said, announcing the donation. These venues are legendary, but they are struggling. The money will be given to Music Venue Trust (MVT), who have been campaigning on behalf of grassroots venues across the country."
"Since 2023, more than 150 of these small venues have closed, facing pressures such as lower consumer spending, higher utility bills and debts lingering after Covid-enforced closures. Fender previously donated 100,000 of the revenue from his 2024 arena tour to MVT, saying it was common sense that money from shows in big venues supports the smaller venues. MVT are lobbying more artists, promoters and venues to similarly donate a small portion of the revenue generated at large-scale concerts, to be reinvested into smaller venues."
Sam Fender donated his 25,000 Mercury Prize winnings to Music Venue Trust (MVT) to support small grassroots music venues. MVT has campaigned for venues facing closures; more than 150 closed since 2023 amid lower consumer spending, higher utility bills and debts lingering after Covid-enforced shutdowns. Fender previously donated 100,000 from his 2024 arena tour revenue to MVT and encourages reinvesting a portion of large-concert revenue into smaller venues. MVT proposes a 1 levy on tickets for concerts above 5,000 capacity, a scheme supported by the Department for Culture, Media and Sport and artists including Coldplay and Katy Perry. Fender’s album People Watching reached No 1, produced two Top 10 singles, earned a Brit award and preceded an Australian tour.
Read at www.theguardian.com
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